Valu and Wego Form Strategic Partnership to Enhance Travel Accessibility Through Flexible Payment Solutions

Valu, a leading universal financial technology powerhouse in the Middle East and North Africa (MENA), and Wego, the number one travel app and the largest online travel marketplace in MENA, have announced a strategic partnership to make travel more accessible through flexible payment solutions for Egyptian travelers. The collaboration brings together Wego’s travel marketplace and Valu’s fintech expertise to deliver a more seamless and flexible travel booking experience.
Through the integration, customers can search and compare flights from hundreds of airlines and travel providers on Wego and select Valu as their preferred payment method at checkout, enabling eligible travelers to spread the cost of their bookings through flexible payment plans of up to 60 months.
The alliance focuses on removing traditional payment barriers for a diverse target audience, including young professionals, families, and digital-first consumers. Through this partnership, eligible customers can now spread the cost of their travel bookings, including flights and accommodation, with flexible payment plans from Valu.
The partnership comes at a time when Egyptian consumers are increasingly prioritising financial flexibility and convenience when managing larger expenses such as travel. By offering alternative payment solutions, Valu and Wego are empowering more consumers to plan trips without the requirement of significant upfront payments, thereby supporting the growing demand for accessible travel across the country.
This partnership arrives at a pivotal moment as digital payment adoption continues to surge across Egypt and travel planning becomes increasingly digital-centric. The collaboration reflects a broader trend of integrating travel and fintech services to create more seamless, customer-centric experiences. As Valu continues to expand its footprint as a universal financial services provider, this alliance with Wego reinforces its commitment to making high-value services more affordable and embedded into the everyday lives of Egyptian travelers.
Mostafa Tawakol, General Manager for Egypt at Wego, commented: “Travelers today are looking for greater flexibility throughout every stage of their booking journey. Through our partnership with Valu, we are giving customers more choice in how they pay for their trips, making travel planning more accessible and convenient. By combining Wego’s travel marketplace with Valu’s flexible financing solutions, we’re making travel more accessible while continuing to deliver innovative, customer-centric experiences for travelers across Egypt.”
Walid Hassouna, CEO of Valu, added: “Our partnership with Wego represents a strategic step toward expanding the reach of our financial solutions within the travel sector. By providing flexible financing for travel, we are not only addressing a key consumer demand but also reinforcing our role as a comprehensive fintech powerhouse that enables individuals to achieve their lifestyle goals with financial ease and security.”
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About Valu:
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), and this, alongside Amazon having a direct stake in the firm, represents Valu’s growth journey and dynamic business model.
Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 9,000 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, and a high-end financing program to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space, and its marketplace, through Valu Invest with the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Ulter, and Shop’IT, respectively.
In addition, Valu offers business-to-business solutions through Valu Business. Valu introduced its prepaid card and co-branded credit card in collaboration with Visa, further expanding its range of payment options to provide customers with the most versatile, convenient, and comprehensive payment solutions, making Valu the ultimate choice for all clients’ payment needs. As an award-winning fintech player in the MENA region, Valu embraces a progressive business approach with an agile team committed to architecting innovative financial solutions to meet customers’ evolving needs.
Most recently, Valu has launched its services in Jordan in May 2026 under a Specialized Finance license, after receiving final approval from the Central Bank of Jordan (CBJ), offering consumers convenient financing solutions.