In a move reflecting Home Town Developments’ commitment to strengthening its organizational structure and leveraging specialized expertise, the company has announced the appointment of Mohamed El Kholy as Chief Commercial Officer (CCO). In his new role, El Kholy will lead and develop the company’s commercial operations while supporting its ambitious growth and expansion plans for the coming period.
El Kholy’s appointment comes at a pivotal stage in Home Town Developments’ journey, as the company embarks on a new phase focused on advancing its commercial and marketing framework, maximizing the investment value of its project portfolio, and enhancing the customer experience. This approach also aims to establish a more integrated business model that brings together real estate development, marketing, sales, and operations.
El Kholy brings extensive experience in the real estate sector, with a professional track record spanning key areas including marketing, sales, and real estate brand development. His expertise is expected to support the company’s efforts to advance its commercial strategies and respond effectively to the rapidly evolving dynamics of the Egyptian real estate market.
Commenting on his appointment, Mohamed El Kholy, Chief Commercial Officer at Home Town Developments, said that joining the company comes at a significant time, coinciding with a broader institutional and strategic transformation.
He emphasized that the next phase will focus on building a more integrated commercial framework grounded in a deeper understanding of market dynamics and customer needs, rather than focusing solely on enhancing sales and marketing tools.
El Kholy added that the Egyptian real estate market is witnessing clear shifts in customer behavior and investment decision-making, requiring developers to continuously evolve their approaches and move beyond traditional project marketing toward creating genuine value through their products, brands, and overall customer experience.
He noted that Home Town Developments has a solid foundation on which to build, supported by its accumulated market experience, diversified project portfolio, and presence in several promising locations and markets. The coming period, he explained, will involve reshaping the company’s commercial operations in line with the group’s ambitions and expansion plans.
El Kholy further highlighted that a key pillar of the commercial strategy will be strengthening integration across marketing, sales, and product development. This approach aims to ensure that the company delivers real estate products that are more closely aligned with market demand, while maintaining a strong focus on product quality and the investment value offered to customers.
He affirmed that Home Town Developments aims to build more sustainable relationships with its customers, based on a genuine understanding of their needs and a commitment to delivering value that extends beyond the point of sale. This, he noted, will contribute to strengthening trust in the brand and supporting the group’s long-term growth and expansion objectives.
About Home Town Developments
Founded in 2017, Home Town Developments has established a notable presence in the Egyptian real estate market over the years, particularly in the New Administrative Capital, through a diversified portfolio of commercial, administrative, and residential projects.
The company has developed a range of projects that reflect its vision of creating integrated real estate destinations, most notably Zaha Park, Lafayette Mall, Udora Mall, and La Fayette Village in the New Administrative Capital. The company has also expanded into the residential sector through Home Residence in the Sixth Settlement, Canyon 8 in the New Administrative Capital, and West Gardens in Assiut, reflecting the diversity of its portfolio and its evolving vision to serve the needs of different customer and investor segments.
Home Town Developments’ journey has been guided by a vision that combines strategic location selection, quality design, and diversified real estate offerings, with a strong emphasis on creating sustainable investment value for its projects and customers.
The appointment of Mohamed El Kholy forms part of the company’s broader efforts to restructure and strengthen its administrative and executive framework, alongside preparations to unveil its new corporate identity and strategy for the next phase. Through this transformation, the group aims to reinforce its position in the Egyptian real estate market, diversify its investment portfolio, and capitalize on emerging opportunities across promising new markets and destinations.
