Maxim Investment Group Announces EGP 3.5 Billion Investment in “Naya Wellness for Health Tourism” During Its P

Maxim Investment Group (MIG) one of Egypt’s leading and most prominent investment conglomerates announced its participation as a Platinum Sponsor of the 3rd edition of the Global Population, Health, and Human Development Conference (PHDC’25), held under the patronage of His Excellency President Abdel Fattah El-Sisi. The conference will take place at the St. Regis Almasa Convention Center in the New Administrative Capital from 12 to 15 November 2025.
Maxim Investment Group’s participation and sponsorship of PHDC’25 through its subsidiary Maxim Medical Tourism, comes as part of the Group’s ongoing commitment to supporting sustainable national development and investing in human wellbeing. This is embodied in its flagship medical tourism project, the Naya Wellness Nile Sornaga Integrated Health Resort, a first-of-its-kind global wellness destination located on 160,000 square meters overlooking the Nile in Giza.
PHDC’25 serves as a leading international platform and an exceptional opportunity to announce the details of the Naya Wellness Nile Sornaga project. The conference aims to promote investment in human wellbeing, recognizing it as the smartest form of investment—one that benefits society, individuals, and investors alike. The event brings together top policymakers, experts, investors, civil society leaders, and academic institutions to discuss global and regional challenges in population, health, and sustainable development.
As the first project in Egypt and globally to integrate medical rehabilitation, therapeutic treatments, wellness, aesthetics, and luxury hospitality in one destination, Naya represents a transformative milestone in the future of medical tourism. The Group emphasized that the location was carefully selected to combine serenity, a pristine natural environment, and close proximity to Greater Cairo and major landmarks, offering an unmatched holistic healing experience.
Strengthening its global positioning, Naya Wellness, developed with an investment of EGP 3.5 billion, features partnerships with 13 internationally renowned organizations specializing in medical wellness, healing therapies, integrative health, and luxury spa operations. The services include scientifically validated yoga and meditation programs, traditional Chinese medicine, acupuncture, and sound therapy.
Its global partners also include The Elixir Clinic, a leading UK-based provider of nutritional IV and regenerative therapies, alongside one of Turkey’s largest and most advanced centers for hair transplantation and aesthetic medicine. Additional partners include world-class institutions specializing in physiotherapy, rehabilitation, neuroscience, sleep medicine, dental aesthetics, hydrotherapy, spa management, and comprehensive preventive screening among other expanding specialized services.
The resort also features advanced medical facilities, including a stem cell and genetic analysis center, modern laboratories, and specialized treatment units. It offers a complete suite of preventive, regenerative, therapeutic, aesthetic, and holistic wellness services—including genetic testing, detox programs, nutrition plans, cosmetic treatments, and physiotherapy. Each guest experience is designed to renew the body, mind, and spirit on the serene banks of the Nile.
Dr. Mohamed Karrar, Chairman of Maxim Investment Group, expressed his pride in the Group’s Platinum Sponsorship of PHDC’25, describing it as the ideal platform to unveil the details of Naya Wellness Nile Sornaga, an unprecedented global destination where medicine, wellness, hospitality, and fine dining merge to redefine luxury and regenerative living.
He added that Naya Wellness marks a significant milestone in Egypt’s journey toward establishing itself as a world-leading hub for wellness and medical tourism. Located within the peaceful Al Wadi Village in Giza and overlooking the Nile, the resort is the first fully integrated medical wellness destination in Egypt and globally, built to international standards to redefine the concept of wellness travel. It seamlessly blends modern medical science, holistic healing, and luxury hospitality in a transformative experience where every guest begins with a comprehensive health assessment that forms the foundation of a personalized wellness program.
Naya Wellness harmonizes the natural beauty of Egypt with global medical and aesthetic expertise, offering a fully immersive experience in healing and rejuvenation. It is not merely a medical destination, but a fully integrated global retreat where guests can heal, rejuvenate, and restore balance. It stands as the world’s only wellness resort of its kind under the name:
“NAYA WELLNESS NILE SORNAGA.