United Brothers for Engineering Industries has launched the “60 Years of TRUST and Still Going Strong” campaign, celebrating its legacy

United Brothers for Engineering Industries Company, owner of the “Siltal “brand, has initiated a comprehensive training program targeting heads of customer service, maintenance, after-sales services, and sales departments. This initiative aims to boost employee efficiency and performance in line with the company’s growth objectives for 2026.
United Brothers Engineering Industries, under the leadership of Chairman Dr. Hatem Raslan, has launched a training program for customer service, maintenance, after-sales, and sales teams. This initiative is designed to enhance professionalism, improve response times, and ensure high-quality service, reflecting the company’s commitment to superior client support.
United Brothers Engineering Industries, led by Chairman Dr. Hatem Raslan, has introduced a comprehensive training program focused on the Odoo system. This initiative aims to enhance workflow management across departments, boosting performance and operational efficiency while fostering a flexible work environment that prioritizes employee comfort and maximizes productivity.
United Brothers Engineering Industries, under the leadership of Dr. Hatem Raslan, has organized a dedicated training and orientation day for sales representatives across Cairo, Giza, and all Egyptian governorates. This initiative aims to deepen their understanding of product specifications and familiarize them with the latest offerings, ensuring they provide informed, reliable advice to clients.
The event featured a tour of the factory where attendees could see the different stages of production, enhancing trust in the product’s quality and the reliability of the information shared regarding it.
This action is in line with United Brothers’ strategy for 2026, which seeks to launch a new collection of improved products featuring superior quality and advanced technologies. This requires a well-prepared team and efficient communication with customers to guarantee that the company’s message and products effectively penetrate the Egyptian market.
Dr. Hatem Raslan, the Chairman of United Brothers Engineering Industries, announced an extensive expansion strategy for the “Siltal” brand in various prominent retail locations in Cairo, such as B.Tech, Cairo Sales, Egyptian Markets on Abdel Aziz Street, and Mazaya. A thorough expansion that will encompass all governorates in Egypt is set to be revealed in early 2026, with the goal of ensuring that “Siltal” products are readily and swiftly accessible to customers nationwide.
pointing out that the expansion confirms that United Brothers maintains its control over the Egyptian market and maintaining its long experience of 60 years, as it is preparing to enter a new era of development, quality & expansion in 2026.
He mentioned that this new phase strengthens the trust of clients built over more than sixty years, highlighting that the slogan for the upcoming year’s marketing campaign is “60 Years of Trust… and we’re still going strong.”