Go Ads Agency and P.M.K Real Estate to Organize “Diar Al Janoub” Real Estate Expo in Minya on November 20–21

Go Ads Agency and P.M.K Real Estate have announced the organization of the Diar Al Janoub Real Estate Expo, scheduled to take place on Friday and Saturday, November 20 and 21, 2026, at Ramses VIP Hall, Armed Forces Hotel in Minya Governorate, with the participation of a select group of real estate development companies operating in the Egyptian market.
The exhibition is being organized as part of a shared vision aimed at strengthening communication between real estate developers, clients, and investors across Upper Egypt’s governorates, by offering an integrated real estate experience that brings together a diverse range of projects, exclusive offers, and specialized marketing solutions.
The exhibition will showcase a wide variety of residential, coastal, commercial, administrative, and investment projects in several prominent urban areas, including New Cairo and Fifth Settlement, the New Administrative Capital, 6th of October City, the North Coast, Ain Sokhna, and the Red Sea region.
Participating companies are expected to offer exclusive deals and flexible payment plans throughout the two-day event, giving visitors the opportunity to explore and compare projects and select the opportunities that best suit their residential and investment needs.
A Marketing Strategy That Goes Beyond the Traditional Concept of Real Estate Exhibitions
Karim Mohamed El-Zahhar, Co-Founder of Diar Al Janoub Expo and CEO of Go Ads Agency, stated that the idea behind the exhibition emerged from a marketing vision aimed at redefining the relationship between real estate developers and clients, moving beyond traditional advertising toward creating an integrated marketing experience based on market research and a deeper understanding f audience needs.
El-Zahhar said: “We believe that successful real estate marketing is not measured solely by the scale of advertising reach, but rather by the ability to reach the right client with the right product at the right time. This is the vision behind Diar Al Janoub: bringing real estate opportunities and developers directly to clients in their own governorates, instead of requiring clients to travel between different cities and areas in search of opportunities that meet their needs.”
He added: “From the very beginning, our goal was never simply to organize a real estate event that ends after two days. Instead, we aim to establish an integrated marketing platform that begins before the event through market research, customer behavior analysis, and targeted digital campaigns. It continues during the exhibition by creating genuine communication between clients and developers, and extends beyond the event through follow-ups that turn interest into actual sales opportunities and contracts.”
He explained that the exhibition relies on an integrated marketing system combining specialized digital campaigns, potential customer targeting, promotion of participating projects, and visitor experience management, helping maximize the benefits for both companies and clients.
El-Zahhar continued: “We do not measure the success of Diar Al Janoub solely by the number of visitors, but by the quality of the clients we reach, the level of genuine interest in the projects, the business opportunities we create for developers, and the value delivered to customers. Our goal is to establish Diar Al Janoub as a trusted real estate brand and a sustainable platform connecting real estate development companies with Upper Egypt’s markets, while opening new growth channels for them.”
Selecting Participating Companies Based on Credibility-Enhancing Standards
Diar Al Janoub Expo places particular emphasis on selecting real estate development companies that have actual projects and ongoing construction work, in addition to having diversified real estate portfolios and projects in established locations.
This approach aims to strengthen customer confidence in the projects on display and provide visitors with the opportunity to engage with companies that have a tangible presence in the market, while offering a variety of options in terms of locations, unit sizes, prices, and payment plans.
The exhibition organizers are also keen to ensure diversity among residential, investment, and coastal projects to meet the varying needs of customers, whether they are looking for a home, an investment opportunity, or a second home.
A Partnership Combining Digital Marketing and Real Estate Expertise
Diar Al Janoub Expo is being organized through a partnership between Go Ads Agency, represented by Karim Mohamed El-Zahhar, and BMK Real Estate, represented by Peter Mamdouh.
The partnership brings together expertise in marketing planning and digital advertising campaign management, alongside experience in real estate marketing, sales, and the selection of participating projects and developers.
This integration aims to deliver a well-organized real estate experience that creates genuine value for participating companies while giving customers the opportunity to explore a wide range of real estate projects and offers in one location.
Minya: A Starting Point for a Sustainable Real Estate Platform in Upper Egypt
Minya Governorate represents an important milestone in Diar Al Janoub’s expansion strategy, as the organizers seek to hold future editions in several Upper Egyptian governorates, including Sohag and Assiut.
This vision is based on the importance of the real estate market across southern Egypt and the growth opportunities it offers to real estate development companies, as well as the need to establish direct communication channels between developers and customers in these markets.
The exhibition organizers emphasize that Diar Al Janoub represents the beginning of a long-term vision aimed at building a recurring real estate platform that brings together credibility, project quality, and effective marketing, thereby enhancing investment and property ownership opportunities for residents of Upper Egypt.